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WORKING HISTORY AND COMMERCIAL IMPACT

ELLIOTT
STARR.

CREATIVE DIRECTOR.
WRITER. FILMMAKER.
SYSTEMS THINKER.

Elliott turns a human understanding of craft, story, and psychology into commercial results.

From agencies like Leo Burnett, Fallon, and 20(SOMETHING) to founding Belief Studio. Over a decade of making work that moves people.

01 / THE WORK HAS TO WORK.

SELECTED IMPACT.

Selected Campaigns and their results.

£11.7m

IN SALES

Swyft

Beautiful Living

A sofa ad that wasn't a sofa ad, resulting in a 35% sales uplift. The Swyft team almost doubled to keep up with demand.

260m

REACH

The Woolmark Company

Wear Wool, Not Fossil Fuel

Performance in the first 24 hours prompted expansion into five additional markets.

The campaign topped DVJ Insights’ brand-building and activation database in 2023.

We created a follow-up campaign in 2024, and in 2025, UK wool prices hit a 10-year high.

11th → 3rd

CHOICE AMONG WINE BUYERS

McGuigan Wines

A new Creative campaign

With no change to the media plan or spend. A different Creative approach made the difference. It even helped the client secure a global promotion.

Category-leading

BRAND-AWARENESS LIFT

Sue Ryder

Back for a Moment

The charity’s most engaging campaign to date. 'Back for a Moment' reversed a trend of category decline despite Sue Ryder having the lowest share of voice pre-campaign.

3m

VIEWS / FIRST 24 HOURS

Chelsea FC

The New Wave

The most-viewed Chelsea kit launch in the club’s history at the time.

SELECTED CLIENTS

Swyft / The Woolmark Company / McGuigan Wines / Sue Ryder / EA Sports / Chelsea FC

02 / ALWAYS MAKING. ALWAYS LEARNING.

A WORKING HISTORY.

2026 - PRESENTRemote

Belief Studio

ECD & Founding Filmmaker

A collective of creatives, filmmakers and AI creators making work that moves people, while exploring the boundaries of technological possibility. We use AI as a scalpel, not a sledgehammer. It's a craft tool, shaped by senior Creative judgement.

DEC 2025 - JAN 2026London

Independent

Freelance Creative Director

Senior Creative Direction in a bridge engagement ahead of founding Belief Studio.

JAN 2024 - NOV 2025London

Impero

Creative Director

Writing, concepting, and overseeing the department across the agency roster, while securing multiple pitch wins. The Head of People said it was the most ambitious and motivated they had ever seen the Creative Department.

MAY - DEC 2023London

Independent

Freelance Creative Director

Independent Creative Direction across multiple client engagements between agency roles.

DEC 2020 - MAY 2023London

20(SOMETHING)

Creative Director / Head of Copy

Part of a two-person Creative department, delivering Campaigns for Swyft, The Woolmark Company and McGuigan Wines. Helped place the agency among the UK’s top 100 Creative businesses within 18 months.

JAN 2018 - NOV 2019London

Drum

Senior Creative

Content-first Creative work spanning product placement, music video, fashion, and live activation.

SEP 2016 - DEC 2017London

Fallon

Creative

Helped launch ŠKODA’s “Driven by Something Different” brand platform, including award-winning work, and alternative test-driving initiatives. Launched a supplementary online Ad School.

SEP 2013 - SEP 2016London

Leo Burnett

Creative

Concepts and Copywriting for large-scale clients at a major network agency.

BEFORE THAT / JUL 2012 - SEP 2013

Placements at BMB, The Corner, adam&eveDDB and Leo Burnett.

03 / THINKING. MAKING. LEADING.

WHAT I BRING.

CREATIVE

  • Creative Direction
  • Editorial & Copywriting
  • Integrated Campaigns
  • AI-augmented Production

STRATEGIC

  • Brand & Creative Strategy
  • Stakeholder Management
  • New Business
  • Pitch Leadership

LEADERSHIP

  • Department Leadership
  • Creative culture
  • Talent development
  • Mentoring

WORK RECOGNITION

D&AD / Cannes Lions / The Effies / British Arrows / Campaign / Design Week / MarCom Awards

EDUCATION

BA (Hons) Creative Advertising, 2:1
University of Lincoln

THE THREAD THAT RUNS THROUGH IT ALL.

CRAFT AND TECHNOLOGY
ARE NOT A TRADE-OFF.

The best Creative leaders don’t only make great work. They create the conditions for great work to happen consistently.

Written references are available here. Verbal references are available upon request.

GOOD THINGS START WITH A CONVERSATION

LET’S MAKE
SOMETHING MATTER.

A brief? An ambition you think is ludicrous?